Creative Writer

About the role

We are seeking a visionary Creative Writer to become the voice of our brand. Working remotely, you will blend emotional storytelling with strategic marketing goals to produce high‑conversion copy, engaging scripts, and immersive blog posts that resonate with audiences across Africa.

Key responsibilities

• Develop and maintain a consistent brand voice across website, email campaigns, social media, and newsletters.
• Write high‑quality long‑form and short‑form content, including blogs, articles, and whitepapers.
• Conceptualize and script audio‑visual content for podcasts, YouTube, TikTok, and Meta ads.
• Craft conversion‑focused ad copy and landing‑page text that drives engagement and sales.
• Research emerging cultural trends in Africa and optimise content for SEO to increase organic reach.
• Collaborate with remote design and video teams to align written and visual assets.

Required profile

• Degree in English, Journalism, Communications, Creative Writing or equivalent experience.
• 3–5 years of professional creative writing, copywriting or content creation experience.
• Strong portfolio showcasing brand storytelling and scriptwriting.
• Deep understanding of African socioeconomic landscape, pop culture and consumer behavior.
• Exceptional command of English with flawless grammar and proofreading.
• Self‑driven, highly organised and able to meet strict deadlines independently.

Required skills

• Content Management System: WordPress.
• Collaboration tools: Slack, Google Workspace.
• SEO optimisation for digital content.