Web Analytics Specialist

About the role

We are looking for a detail‑oriented, data‑driven Web Analytics Specialist to join our remote team. You will turn complex web data into clear insights that guide strategic decisions and improve website performance, marketing campaigns, and conversion rates.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics, and tag management systems like Google Tag Manager.
• Analyze traffic patterns, user behavior, and conversion funnels to uncover optimization opportunities.
• Develop and manage easy‑to‑understand dashboards and reports using Looker Studio/Data Studio or Tableau.
• Collaborate with marketing and development teams to design and execute A/B and multivariate tests.
• Audit tracking implementations regularly to detect and resolve data gaps.
• Provide proactive, actionable recommendations to improve digital marketing effectiveness and ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics, data analysis, or digital marketing analytics.
• Expert proficiency with Google Analytics 4 and Google Tag Manager.
• Strong ability to interpret data, identify trends, and create data‑driven narratives.
• Basic knowledge of HTML/JavaScript for tag implementation.
• Stable, high‑speed internet connection and exceptional attention to detail.

Required skills

• Google Analytics 4
• Google Tag Manager
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (optional)
• HTML
• JavaScript